Our class had Paul Herrman who is the director of Red Eye come in to give a talk to us. He told us a lot about Red Eye and what they do. I found this quite useful as I hadn't really thought about joining it before and it would be an excellent way for me to network.
He told us about the market trends which was interesting to know how it had changed and to have some up to date information about it.
We were told a few things about the market such as:
- Photo businesses have halved
- Royalties are down by 80%
- The is a decline in staff photographers
- Internships/unpaid work is increasing
- If you retain copyright of your work you can earn 33% more
- Fine art print prices, particularly vintage ones, have increased over 30 years
- Cross-boundary work is increasing
We were also told of the photographer jobs which earned the most. Here they are in order:
1. Commercial and advertising
2. Social/high street
3. Education
4. Assisting/management
5. Staff
6. Editorial
7. Projects
8. Personal/amateur
Another interesting part of Paul's talk was the part about starting a business, which is something I am considering after I graduate, and how much to charge per job. He told us how to get business help by giving a website to look at and also referred us to Red Eye's site where there is more information.
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